A warmer welcome
to Black Horse
Discover how our personalised videos provide a warm welcome for customers.
Making your customers feel special adds up to stronger engagement and greater advocacy of your business. Black Horse is supporting that ambition through personalised welcome videos.
Our personalised welcome video helps take the customer on-boarding process to a new level. Sent within 24-48 hours of your customer purchasing a vehicle using Black Horse finance through you, the videos support our ambition to give more to both dealers and customers.
The videos provide a great opportunity for you to let customers know that your support doesn’t end with the sale. Personalised with your customer’s name, the videos provide an introductory message from Black Horse and details of the tools they can use to support their new purchase and finance package.
How it works:
- Within 24-48 hours of their purchase, your customer receives an SMS text message containing their video link.
- Their unique personalised video can then be viewed on their smartphone
- The video ends with an option for your customer to either:
a. Log-in and manage their account, or
b. Download and save a helpful infographic containing important information about their agreement.
The results:
Feedback from both customers and regulators has been positive and initial results on the use of the welcome video are impressive:
- 92% customer satisfaction
- 95% agree that the content is engaging
- 40k+ videos have been sent, with a
- 29% open rate.
When you make a sale using Black Horse finance, make sure you tell your customers to expect their personalised welcome video. It will show how your support for them continues to go that extra mile.